19th January 2015 - Pursuing a greater purpose….
We are all familiar with the danger of missing the wood for the trees but what about worrying so much about the objective that you miss the greater purpose? That might sound odd, as the words ‘purpose’ and ‘objective’ have a similar meaning. Most dictionaries use one term to help MORE »
4th December 2014 - Fit for business
Sometimes the best way to improve a business is to improve something else altogether. By that I mean that succeeding in business doesn’t just depend on the fitness of your business. Your own fitness can be just as important. The magic to improving your business could be to understand when MORE »
1st October 2014 - The magic business glass….
Is the glass half full – or half empty? Well, the glass is neither half full nor half empty. The glass is completely full…. The magic to succeeding in business depends on seeing the full reality. A scientist would put it this way. A scientist would tell us that the MORE »
4th August 2014 - The magic is in the outcome….
Have you heard the electric jug metaphor? People buy electric jugs not because they want an electric jug but because they want boiling water. The jug is a means to an end. People are really buying the outcome. Magic works for exactly that reason. All the audience see is the outcome. MORE »
15th July 2014 - Making Magic – in business….
Business is many things to many people. In this article I want to address a broad question facing many businesses. In a crowded market where you can’t compete on price, how do you succeed? The answer, whatever your business, lies in magic. More precisely – making magic. This is the MORE »
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